The statistic amazed me - a majority of home buyers/sellers go with the the first agent they meet. The FIRST! In a day and age of consumerism where you hunt for a great mechanic, the best car, where to get your haircut, who is a great doctor. You may ask for references, or get friends opinions, conduct interviews before coming to a commitment. While the first agent may be truly amazing, this is your home - most likely the largest financial transaction you will make - don't settle and think everyone is the same - because they're not!
I come to this current harrang after a couple of incidents in recent weeks.
Today: I was about to send some information to a For Sale By Owner. By the looks of the sign in the yard, it was my husband who brought it to my attention that it was not listed by an agent. A search of the MLS showed me that indeed it was listed by an agent, who was marketing this property not only with an odd sign, but blurry pictures on the MLS. Every single photo was blurry! (NOTE: the photo above is not the house - I didn't want to give it any bad publicity in case you live next door) I'm not sure if it was the shot, or low resolution, but it didn't make this home look nice. This is a pet peave of mine.
Yes, it takes time to take great photos, but that is what you are paying me as an agent to do - market your house the best I can.
Ask to see past or current listings from any Realtor and look at their photos. A majority of buyers shop online first. This is their first impression of your home (the home you want maximum value from) make sure they are in focus, staged well and do not showcase dishes in the sink, laundry everywhere, an ironing board or a litter box (yes, these are actual MLS photos I have seen). I have been known to reshoot photos, just to make sure we get the best light.
2 weeks ago: At a recent Open House I hosted, my sellers decided to spend their time away by visiting other open houses in the area. Each Open House I host has information about the property, the neighborhood, area, current listings in the neighborhood and cookies :) I have as much marketing material available to potential buyers that I can. As my client's visited other homes that day they were met with one Realtor that wouldn't go into the house and stayed in their car (that gave a great message) and another who was on their cell phone the entire time while they and other families visited. Each had no informaton about the home. They left not even knowing the asking price. Once again as as consumer ask questions.
Ask "what do you do to market my home?" Not everyone is the same.
So if you are in the market to buy or sell a home, please bring me your questions. I'd love to share what sets me apart.